Key Take Aways From 2016 International Women Event in Nigeria
Google Nigeria in collaboration with Poize Media organized a 2 day workshop for 50 women-in-tech on Digital Marketing, in commemoration of the 2016 International Women’s’ Day. The event was held at Google’s office in Lagos from 8-9 March 2016.
A friend of Tech360ng, Adeyinka Opasanya of Brandetal.com.ng was at the event. She was delighted to share a little bit about the concept of digital marketing and how it enhances customer acquisition and a few key points that were stressed at the gathering.
“Digital marketing is one of the most valuable and affordable marketing strategies available to all entrepreneurs. By making good use of digital technologies to reach potential and active clients, it also useful in translating leads into current clients. Major digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing, social media optimization, e-mail direct marketing, etc.
According to her, some of the key takes from the program include:
- Have a great website with optimal functionality- There is no need to bombard your website with heavy images that would affect the speed.
- A good website should load fast, in less than 30seconds- otherwise visitors are already losing interest.
- Keep your website simple: There is no need to cluster the pages with excessive designs, this always leads to distraction from the main focus and customers just tend to leave.
- You must be able to measure: Use tools that can give you adequate info about who visited your sites, the number of visits, clicks, buys, reviews, likes, shares, this would help to determine the need for improvement and the areas that need such improvements.
- Prioritize content over every other thing- your content must either educate, entertain or inspire people or it can do the three.
- Focus on appealing to your customer’s emotion rather than shoving products down their necks: Make your clients feel like you are all about them and not the way round, that way they feel they are a part of your brand and not just buyers.
- Use customer friendly language even abridged English– while engaging would-be and existing clients on social media, the language style and tone matters because it helps to make strong brand impressions.
- In the Online space, PERCEPTION is everything, so position your brand to have the right perspective from your clients view.
- Brand awareness through story telling on all platforms: We all can remember different ads that had a storyline, from ‘Oh Jerry’ (MTN) to Falz talking to his aunty about 1 million naira. It’s easier to remember brands this way than when a brand just tells you to buy products directly. Let’s do a simple analysis, how many adverts done by MTN, where they are trying to sell Data Bundle can you remember? But we all remember, Oh Jerry, The little girl that read her father’s speech and even ‘Mama na Boy’. For peak milk, we remember, ‘Papilo, I know say one day you go make us proud’ as against money dropping from the sky promos, just to mention a few.
- YouTube advertising is cheaper, measureable and can be viewed anytime– Do a short video of your brand or product with your mobile phone and upload on YouTube, drive traffic to it. You will be surprised at the number of views globally and can even be revisited in the future.
- Use pictures to sell your products as it’s worth a thousand words– you can embed a relevant quote into an image representing the brand or the product that is been marketed.
You can read more on twitter and Instagram using the #IWDatGoogleNG. In all, Google Nigeria and Poize Media must be commended for its efforts and we trust more organisations will take a queue towards the 2017 edition of International Women’s Day.