Uber Rebrands it Brand Experience
According to the company website
As we got to work redesigning the brand, we combed through how we’ve expressed ourselves in the past. We were searching for something timeless and inspiring—something we could all rally behind. Before long, we realized there’s a compelling story behind the work we do and the people we serve, and it’s a story we’ve told before.
Here is the new brand logo
See more on the company website. https://brand.uber.com/#bits-atoms