UBER Set to Accept Cash Based Ride Transactions in Lagos – My Intial Thoughts
Uber the smartphone app that connects riders to drivers, will launch a cash payment experiment in Lagos, Nigeria on Monday 18 January 2016.
Ebi Atawodi, General Manager for Uber Lagos hinted this:
“Paying with cash is really important for people in Nigeria so this is an exciting experiment for us. We want everyone to enjoy the hassle-free convenience of ordering a safe, reliable ride at the touch of a button. This cash experiment in Lagos will give us some great insights and help us develop our technology to best meet the needs of the local consumers.”
Uber has been working hard to create a seamless cash payment option that is truly Uber. Lagos is the third city in Africa, after Nairobi and Cairo, to experience it – following the beginning of a global test in Hyderabad, India on the 12 May 2015.
Riders will have access to all the current Uber features and more when it comes to paying for their ride. Riders need to simply choose the CASH payment option, take a ride and pay their driver directly in cash at the end of the trip.
It will roll out gradually over the next few weeks. Not all of the customers will see cash right away as we are testing different groups and user preferences.
My Thoughts and Impressions
Uber have been very successful with non cash based transaction and especially avoiding eyeballs from the regular taxi association existing in Lagos Nigeria as they will get some tough reaction from regular taxi cab association as we have seen in other countries like France US and India. It would be interesting to see how the govt respond to this.
Also making cab drivers accept cash put them in hight risk of carrying cash around which would make them attractive to men of the underworld. Even regular vehicle are been robbed almost on daily basis in Lagos, I wonder what Ebi Atawodi think of this risk exposure.